From Compliance Challenges to Customer Trust: How Unilever Enhanced Experience & GDPR Adherence with Datamatics

The Challenge: GDPR Hurdles in Customer Experience

Unilever, a global consumer goods giant, was committed to delivering exceptional customer experiences while ensuring strict compliance with GDPR regulations.

However, with vast amounts of customer data spread across multiple channels, managing data privacy, consent, and regulatory adherence became a growing challenge. The company’s existing processes were fragmented, leading to inefficiencies, compliance risks, and inconsistent customer interactions.

As consumer trust and regulatory scrutiny increased, Unilever needed a solution that would not only streamline GDPR compliance but also enhance customer engagement—ensuring seamless, personalized interactions while safeguarding data privacy.