Salesforce Marketing Cloud implementation for Non-Profit organization
International Organization | United States of America
Listen to the Case Study
The client is an International Organization responsible for providing humanitarian and developmental aid to children worldwide.
Challenges
Lack of data hygiene in legacy system Mailchimp as it did not store data correctly.
Challenges to manage donor's marketing preferences and opt-ins.
Initially, emails were blocked by customer's ISPs considering them as spam and hence delivery rate was very low.
A single view was lacking for different types of donors.
Solution
Datamatics implemented Marketing Cloud for storing data on a single platform and built a custom preference center to directly update Salesforce CRM thereby facilitating a single source of truth for preferences and opt-ins.
Automation helped the client for segmenting data to create audiences for campaigns.
Datamatics also conducted Marketing cloud training for the marketing team and introduced the Marketing team to email best practices.
