CRM Solutions for Customer Lifecycle Management

Customer journeys need to be tracked and monitored with enterprise-grade ownership to keep on improving their Customer Lifetime Value (CLTV or CLV). Software applications, such as Customer Relationship Management (CRM) solutions, are of high importance while traversing this path.

CRM solutions, such as Salesforce, help businesses streamline processes around their customers for customer-centric digital transformation. Right from managing customer leads, sales and operations, marketing, customer support, etc., CRM solutions offer unified customer relationship management. This whitepaper offers pointers for a successful CRM implementation..