Mumbai, September 9, 2015: Varad Kamini, Vice President – Digital marketing and Communication at Datamatics Global Services Limited (DGSL), received a Leading Woman award at the 6th Annual Women Leaders in India event, at a recently concluded event by iiGlobal. She received the award for spearheading the development of Datamatics’ own marketing automation tool that brings in greater insight into key metrics associated with emails. The tool takes load off marketing professionals by making prospecting, lead generation and nurturing easier.
This smart automation tool is in a long line of Datamatics’ IPs that have simplified business processes for several top global organizations through smart automation. Marketing is always a major function in any organization. This marketing automation tool empowers CMOs and CMTOs by accelerating pipelines and driving sales through email marketing, lead generation and management along with provision of customised sales intelligence. The tool has helped Datamatics with better tracking of prospects and subscriber profiles and also enabled advanced analytics for more targeted marketing activities.
Varad has won several prestigious awards before including the CMO Asia Award in the category of the Corporate Communication Professional of the Year for Excellence in Branding & Marketing and the Women Super Achiever Award for Excellence in the Marketing Communications. Speaking about the current award, she said, “I am very happy to have received this award. This tool has been indigenously developed by Datamatics team and has enabled us to engage with prospects in a much meaningful way.
Varad added, “This tool integrates seamlessly with the organization’s website, tapping into real-time data to trigger actions based on user behaviour. Now, we are able to understand prospect’s interest much better and send them targeted, personalised messages based on every customer’s unique interaction.”
