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 Implemented Salesforce for a Leading International Organization Case Study
Case Study

A Leading Electrical Products Manufacturer and Distributor Leveraged Salesforce to Enhance its Sales Efficiency and Scalability

Client

The client, established in 1905, has a century-long history in the electrical products industry. They offer high-quality PVC coated raceway systems, cost-effective electrical application products, and state-of-the-art electrical enclosures. They have a strong market presence and a diverse workforce spread across multiple locations.

Industry

Manufacturing


Region

USA

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Challenges

The client was struggling with a legacy system that lacked visibility between marketing and sales, leading to inconsistent sales processes across the organization. The presence of data silos further complicated the situation.

Additionally, the client had a sophisticated sales channel with multiple constituents, which posed significant challenges in terms of management and coordination.

Solution

The Datamatics team implemented a strategic solution by implementing Sales Cloud and Salesforce CPQ, integrated with a bespoke ERP system.

This implementation resulted in a flexible and scalable platform that brought standardization to the sales processes across the entire organization.

The solution was meticulously designed with a long-term vision to ensure a continuous return on investment. This was achieved by maintaining a strong focus on continuous improvement and ensuring frequent and consistent future releases by Salesforce.

Impacts

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Generated consistent ROI

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Improved scalability

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Enhanced Sales and marketing process

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