The Challenge: Reporting Bottlenecks
Despite their best efforts, they couldn’t scale their operations fast enough to meet growing demands. Their analysts were stretched thin, and delays in delivering insights put client relationships at risk. With business decisions hinging on timely, accurate data, the company realized they needed a cutting-edge solution to automate reporting, eliminate inefficiencies, and drastically accelerate turnaround times.
As the client expanded its research capabilities, handling vast amounts of data became increasingly complex. The manual process of cleaning, analysing, and compiling reports was time-consuming, often leading to delays in delivering insights to clients. With data coming from multiple sources, inconsistencies and errors crept in, affecting the accuracy of the reports. Managing 127 metrics, 24 subgroups, 35 competitor brands, and 14 countries made the process cumbersome and error-prone.
Need for a streamlined, automated system became clear- one that could enhance efficiency, reduce errors, and accelerate report generation without compromising accuracy.
