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 Implemented Salesforce for a Leading International Organization Case Study
Case Study

A Leading Market Research Organization in the US Enhanced its Productivity by 50% with an Offshore Development Center

Client

The client needed to streamline and automate the data preparation service line, which was previously hindered by unscientific, manual processes. The lack of existing workflows, SoPs, and quality measurements led to inefficient and inconsistent results. Therefore to stay competitive in the market and meet the increasing demand the client required a process re-engineering.

Industry

Software Development


Region

United States

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Challenges

The client encountered major issues in their Brand Health Tracking Study due to a slow data extraction and manual reporting process.

Managing 127 metrics, 24 subgroups, 35 competitor brands, and 14 countries made the process cumbersome and error-prone.

This method was unsustainable and hampered the client’s ability to ensure accurate and efficient reporting and analysis.

Solution

Datamatics thoroughly assessed the project's scale, various data sources, intricate reporting system, and specific requirements, recognizing the necessity for a research-driven strategy paired with technological intervention.

Working in close collaboration with the client, Datamatics developed and implemented a Python-based tool tailored to automate the report generation process.

This tool was specifically customized to address the client's unique data needs, streamlining the entire process, enhancing accuracy, and significantly improving efficiency in handling the complex metrics and diverse datasets involved.

Impacts

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The resource Headcount reduced from 160 to 72

while handling almost 3 Times the previous volumes
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Improved productivity by 50% by use of automation

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Reduced cycle time to 16 hours with average accuracy of 99.99%

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