Challenges
The client encountered major issues in their Brand Health Tracking Study due to a slow data extraction and manual reporting process.
The client encountered significant challenges, including inefficient and manual data preparation processes, a lack of standardized workflows and SOPs, no quality or turnaround time measurements, and high resource utilization with low productivity.
Their data preparation service line was largely unscientific and manual, with minimal existing workflows or standards.
This lack of structure and measurement hindered their ability to streamline operations and improve efficiency, leading to inconsistent quality and slow turnaround times.
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