The Challenge: Operational Inefficiencies & Security Gaps
The company’s Chief Information Officer (CIO) faced challenges in optimizing its sales and customer engagement processes. Without a system to track user journeys within its applications, the company lacked visibility into customer interactions, making it difficult to enhance user experience and drive conversions.
Beyond customer insights, inefficiencies in business reporting were slowing down decision-making. Poorly structured API callouts led to fragmented data retrieval, hindering on-demand report generation. These challenges not only impacted operational agility but also hindered the company's ability to respond swiftly to market demands.
With increasing threats of unauthorized access and data breaches, the existing application security framework needed urgent reinforcement to safeguard sensitive customer information. For a global telecom leader, these vulnerabilities posed significant risks—not just to data integrity but also to brand trust and regulatory compliance.
