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Case Study

Transforming Public Transit: MATA’s (Memphis Area Transit Authority) Seamless Fare System Upgrade with Datamatics

Client

Memphis Area Transit Authority (MATA) is one of Tennessee’s largest public transportation providers, serving the citizens of Memphis. With a long-standing commitment to urban mobility, MATA continuously evolves to meet the needs of modern commuters and remains at the forefront of public transit innovation in Tennessee.

Industry

Travel & Transportation


Region

United States of America

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The Challenge: Operational Roadblocks

For decades, the Memphis Area Transit Authority (MATA) has been a vital part of Tennessee’s public transportation network, ensuring seamless connectivity for thousands of commuters. However, beneath this essential service lay a growing challenge—an aging fare collection system that struggled to keep pace with modern transit demands.

Reliant on outdated fareboxes, MATA’s legacy ticketing infrastructure lacked the advanced capabilities necessary for efficiency and reliability. The absence of real-time data collection and analytics meant missed opportunities for revenue optimization and strategic decision-making.

For MATA’s Chief Financial Officer (CFO), this inefficiency translated into revenue leakages, unpredictable cash flows, and an inability to leverage data for financial planning. MATA recognized that modernization was not just an option but a necessity.

The Solution: Datamatics’ Smart Fare Advantage

Recognizing the urgency for modernization, Datamatics introduced the Next Generation Fare System (NGFS). Built with ADA compliance at its core, the system leveraged smart media and mobile-based ticketing to transform the commuter experience while ensuring seamless operations across MATA’s diverse fleet, including fixed-route buses, paratransit vehicles, and the historic MATA Trolley service.

Managing the end-to-end transformation, Datamatics oversaw every aspect—from design and development to installation and commissioning—ensuring a secure and dependable implementation. Additionally QR-based ticketing system was implemented offering single and return journey options. This was further complemented by a mobile app and thermal paper fare media, providing commuters with multiple convenient ways to access transit services.

By replacing legacy fareboxes with a modern, contactless ecosystem, MATA gained real-time visibility into revenue streams and commuter behavior, allowing for data-driven decision-making.

Impacts: Enhanced Transit Experience

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Customer benefits from real-time passenger data

For improved planning and responsiveness.

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Passengers use diverse IDs

Eliminating the need for frequent ticket purchases

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Passengers have unified travel experience

And online account management.

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Intuitive, contactless system speeds boarding,

Enhancing service efficiency and reliability.

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