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 Implemented Salesforce for a Leading International Organization Case Study
Case Study

Improved Customer Experience and Reduced AHT: How Datamatics Transformed a Leading US Call Center with AI-Driven Noise Cancellation

Client

Founded in 2011, the client has built a reputation as a people-centric, client-focused contact center dedicated to delivering exceptional customer support. Starting with a modest team, they have steadily grown into a trusted service provider, now employing over 90 highly skilled customer service specialists.
Their team excels in managing inbound and outbound calls, email support, chat services, and sales support for businesses across various industries. With a strong commitment to customer satisfaction, the client has become a go-to partner for organizations seeking reliable and personalized customer engagement solutions.
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Industry

Consumer Services


Region

United States

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The Challenge: Battling Noise in a Fast-Paced Call Center

The noise was relentless — chatter from nearby agents, the hum of office equipment, and even the occasional echo of bustling streets outside. Customers struggled to hear clearly, forcing agents to repeat themselves. Conversations dragged on longer than necessary, stretching the Average Handling Time (AHT) and frustrating both customers and staff.

As if that wasn’t enough, frequent call drops worsened the situation. Customers, annoyed by disconnections, called back repeatedly, adding to the support team’s workload. These combined issues not only reduced efficiency but also tarnished the customer experience.

For the client, this wasn’t just an inconvenience — it was a growing threat to their reputation. They needed a solution that would cut through the noise, restore clarity, and bring their customer service back on track.

The Solution: Driving Clarity, Efficiency, Growth with AI

To overcome their customer support challenges, the client partnered with Datamatics to implement an AI-powered Noise Cancellation Solution. This intelligent system effectively isolated the speaker’s voice, eliminating background disturbances like chatter and keyboard noise. By ensuring crystal-clear communication, the solution drastically reduced miscommunication and improved customer interactions.

In addition, Datamatics deployed a 24/7 Omnichannel Contact Center equipped with the Noise Cancellation Solution to streamline customer support. This improved issue resolution, enhanced customer engagement, and ensured a smoother service experience.

The impact was transformative — AHT reduced by 12%, repeat calls dropped by 20-25%, and sales increased by 14%. Improved communication boosted CSAT scores from 81% to 90%, while transaction processing time dropped by 86%, enhancing both customer experience and operational efficiency.

Impact: Efficiency Gains and Happier Customers

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Average handling time (AHT) reduced by 12%

Average handling time (AHT) reduced by 12%

86%

Reduction In Transaction Processing Time

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20-25% decrease in repeat calls

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14% increase in sales

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CSAT scores jumped from 81% to 90%

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