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Intelligent Document Processing Case Study
Case Study

Transforming Creative Operations – How MullenLowe Lintas Reduced Turnaround Time from 2 Days to 25 Minutes with Datamatics TruCap+

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Client

MullenLowe Lintas Group is one of India’s largest and most admired communication groups, managing 300 brands across multiple categories. It is a powerhouse in the advertising industry, shaping brand narratives and crafting some of the most iconic campaigns.


Industry

Media & Communications

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The Challenge: Racing Against Breaking News

In the fast-paced media industry, MullenLowe Lintas needed to keep its clients informed about their brand and corporate visibility daily. The agency was manually collating media coverage, tracking mentions, and compiling reports to provide insights into how their clients were perceived across various channels. However, this labor-intensive process involved sifting through vast amounts of unstructured media data, manually validating information, and entering it into backend systems.

The inefficiencies were evident—errors, missing data, and delays hindered timely reporting. With thousands of media mentions to process, the team struggled to keep up, often taking two full days to complete reports that needed real-time accuracy. MullenLowe Lintas required a solution that could automate this process, enhance accuracy, and drastically cut turnaround time, ensuring clients received up-to-date insights without delays.

The Solution: Smarter Automation, Faster Insights

Recognizing the urgency of the problem, MullenLowe Lintas partnered with Datamatics to implement TruCap+, an AI-powered Intelligent Document Processing (IDP) solution designed to automate data extraction with unparalleled accuracy and efficiency.

TruCap+ enabled MullenLowe Lintas to auto-capture details about brands from newspapers, from Page 1, Column 1 to Page 32, Column 8. It also helped in auto-summarizing lengthy articles, swiftly analyzing long news items, and extracting key messages for conducting efficient searches.

Not only did TruCap+ process physical newspapers, but it also captured data from e-newspapers and web articles, ensuring comprehensive media tracking. The extracted information was seamlessly sent to brands, keeping them informed about their media presence in real-time.

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Impact: 2 Days to 25 Minutes – A Transformation

Reduction in Turn Around time

25 Minutes

Reduction in the turn-around time from 2 days

100 percent accuracy achieved

100%

Accuracy achieved

Scalability Factor

Scalable, Multilingual

To scale operations by manifolds as and when required across multiple languages.

 

 

Customer Testimonial

"Datamatics never looked at its engagement with MullenLowe Lintas as a vendor-client relationship. They were like a partner to us. We have traveled the journey together and it's been a very productive journey. We have always experienced a positive approach and have always been satisfied working with Datamatics. It has been 12 years since we have been working together and we hope we keep working for many more years to come."
Pravin-Savant CTO MullenLowe Lintas Group

Pravin Savant
Group Chief Technology Officer, MullenLowe Lintas Group

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