MullenLowe Lintas Group is one of India’s largest and most admired communication groups, managing 300 brands across multiple categories. It is a powerhouse in the advertising industry, shaping brand narratives and crafting some of the most iconic campaigns.
Media & Communications
In the fast-paced media industry, MullenLowe Lintas needed to keep its clients informed about their brand and corporate visibility daily. The agency was manually collating media coverage, tracking mentions, and compiling reports to provide insights into how their clients were perceived across various channels. However, this labor-intensive process involved sifting through vast amounts of unstructured media data, manually validating information, and entering it into backend systems.
The inefficiencies were evident—errors, missing data, and delays hindered timely reporting. With thousands of media mentions to process, the team struggled to keep up, often taking two full days to complete reports that needed real-time accuracy. MullenLowe Lintas required a solution that could automate this process, enhance accuracy, and drastically cut turnaround time, ensuring clients received up-to-date insights without delays.
Recognizing the urgency of the problem, MullenLowe Lintas partnered with Datamatics to implement TruCap+, an AI-powered Intelligent Document Processing (IDP) solution designed to automate data extraction with unparalleled accuracy and efficiency.
TruCap+ enabled MullenLowe Lintas to auto-capture details about brands from newspapers, from Page 1, Column 1 to Page 32, Column 8. It also helped in auto-summarizing lengthy articles, swiftly analyzing long news items, and extracting key messages for conducting efficient searches.
Not only did TruCap+ process physical newspapers, but it also captured data from e-newspapers and web articles, ensuring comprehensive media tracking. The extracted information was seamlessly sent to brands, keeping them informed about their media presence in real-time.
Reduction in the turn-around time from 2 days
Accuracy achieved
To scale operations by manifolds as and when required across multiple languages.
Pravin Savant
Group Chief Technology Officer, MullenLowe Lintas Group
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