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 Implemented Salesforce for a Leading International Organization Case Study
Case Study

Omni-Channel Support for a Leading Conglomerate-Wide Recognition Program to Enhance CX

Client

The client is a conglomerate-wide acquisition program that aims to better serve premium clients across industries. The project involves a wide range of established companies, including various car dealerships, a large real estate company, a major bank, and a major telecommunications company. The project focuses on delivering an exceptional customer experience and maintaining high service standards for its premium clients.

Industry

Consumer Services


Region

Philippines

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Challenges

The client was experiencing several key issues that were impairing their capacity to provide high-quality customer service. Their disorganized reporting and inaccurate forecasts resulted in operational blind spots that made timely responses to customer needs and marketplace changes nearly impossible. This lack of efficiency drained considerable revenue for the client while also increasing operational costs. The processes in place had limited flexibility which inhibited an ability to drive innovation and rapidly respond to the day-to-day operations of their team. Overall, many of these issues correspond to a work impact of diminishing customer satisfaction, often due to failures of SLA commitments, which are used to build trust and loyalty.

Solution

To tackle these issues, the client chose to work with Datamatics to build and implement a full omnichannel support system. This solution was designed to smoothly support various interactions across all customer-facing channels and enable the client to reach their customer-preferred channels. The implementation of the solution included building the features to industry compliance which was significant to the client’s customer base.

Datamatics also built predictive models for the client, which helped to forecast demand, allocate resources, and execute plans. These models were a key component to enabling reduced operational costs and additional flexibility for daily updates. These cognitive components positioned the client to more accurately report, thus bolstering data-driven decisions and service delivery. As a result, this drove the client to exceed SLAs, increased customer satisfaction and improved the market status of the client.

Impacts

CC88

95%

Increase in CSAT

increased

30%

Enhancement in productivity through streamlined processes

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20%

Reduction in operational cost with optimized resource allocation

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Achieved better forecasting
accuracy leading to more
efficient resource planning
and allocation

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