TruAI Optimizes Sales For A Multinational Consumer Products Giant
FMCG
Listen to the Case Study
The client is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos among others with over 700 million Indian consumers using its products.
Challenges
The client wanted to decide competitive pricing for all their products by analyzing a data universe of 181,479 records, involving 87 brands, 506 products, and 10 digital marketplace companies (1 client’s company + 9 competitors) and get smart insights in future trends with respect to competitor pricing.
Solution
Datamatics used the client’s 3 months’ data and proposed a hybrid solution, which comprised different analytics tools for conducting Predictive analytics based Pricing, namely Descriptive Statistics, Time Series, Hypothesis Testing, Descriptive Statistics, Forecasting, and Inferential Statistics.
