Transform To Perform
Transform To Perform
Omnichannel is the new buzzword as retailers seek to offer a seamless shopping experience across multiple formats and stores – physical, kiosk, online and mobile apps. Datamatics’ state-of-the-art retail and digital marketplace solutions help companies unify the customer experience regardless of the touchpoint.
With Datamatics solutions introduce new channels quickly, improve merchandising, personalize offers, minimize operational costs and maximize revenues across touchpoints.
Datamatics enables retailers to cross-sell and up-sell products through strategically aligned Beacon systems throughout the retail store as well as telecom-enabled SMS-alerts in ring-fenced geographically dispersed areas. Through smart use of purchasing history along with pattern mining, advanced analytics, and artificial intelligence/machine learning (AI / ML) algorithms, Datamatics also enables its retail and digital marketplace customers to position bundled offers to their customers.
Datamatics is one of the pioneers in digital payment enablement through simple and contactless, cashless money transfers across different digital channels. Datamatics enables its retail and digital marketplace institutional customers to issue open loop, contactless prepaid cards, such as Rupay cards in India, as the world ensures preparedness against future COVID-19 like pandemics.
Improve customer interactions, ensure faster product introductions, dynamic pricing and build many more decision support systems across multiple enterprise touch points
Decipher patterns evolving from different demographics and geographic locations to estimate risk exposure
Our consulting team defines and designs interventions to measure customer engagement across different milestones of the customer journey to provide best-in-class transformative customer experience
Transform your digital landscape to become more agile and scalable with the use of state-of-the-art technology solutions in enterprise portals, enterprise content management, cloud, etc.
Improve accessibility, productivity, and customer satisfaction through anytime anywhere access to retail, e-retail, and digital marketplace portals in a safe and secure environment
Improve real-time decision making capability through intelligent data processing and analytics by using high volumes of data stored in cloud, data lakes and other data management systems
Improve understanding of customer needs through data mining, pattern mining and text mining
Streamline and automate your organization’s CFO back-office operations with finance & accounting solutions
Generate a healthy cash flow, have a better financial control through insights and forecasts, as well as adopt a highly systematic approach to maintain accurate documents for financial auditing
Enable customers to adopt ‘mobile first’ approach for enhanced customer experience
Offer differentiated and human centric digital experience as well as life time value to customers with wearable technology, connected devices, and connected digital experiences
Enable payments with contactless prepaid cards, such as Rupay, across the retail outlets and digital marketplace portals, and other utility avenues toward the “one nation one card paradigm”
Scale the digital maturity curve faster and improve speed to market with pre-built digital frameworks
Enhance your business by gaining insights and informed decisions through a better understanding of your consumers' needs and wants, their purchase behavior and path-to-purchase journeys across both digital and offline touchpoints.
Conduct Secondary Research around global trends and macro-economic parameters
Perform end-to-end customized research & intelligence around Competition, Consumer & Market trends right from survey programming, data collection and data processing to insights, analytics, reports and dashboards
Build advance analytics models, such as sales forecasting, marketing mix modeling, price elasticity, customer lifetime value analysis, RFM analysis, inventory and shelf optimization, etc.
Improve customer experience with superior customer interactions across the various touchpoints. Omnichannel customer management solutions provides consistent and effective customer support to enhance their satisfaction and loyalty
Leverage state of the art digital customer management solutions like AI/ ML based chatbots, Auto IVR, RPA, NLP, deep analytics, etc. for strategic competitive advantage
Build customer management solutions, such as lead generation, campaign management, customer service, order taking, online support, post sale support, collections, rebates/ refunds, etc.
An average human being daily spends about 5.0 to 5.5 hours on the smart phone. With push notifications technology becoming a mainstay, adopting a mobile-first approach while developing digital marketplace and retail websites is the natural next.
The seamless Digital Experience delivered over smartphones enables the customers to shop on the go and make instant credit card or online payments in a highly secure environment. With the majority of the Retail segments augmenting an online presence and digital sales, the Mobile-first approach naturally supports their long-term business vision and strategy.
Retail &digital marketplace segments have seen a roller-coaster ride over the past few years. Business disruptions in various forms have impeded the natural flow of work. Having the Finance & Accounting solutions over the Cloud allows businesses to remotely access business-critical processes through VPN in a safe and secure environment and continue with business as usual operations. These Cloud solutions allow having better financial control and business oversight even from a remote location.
Retail & digital marketplace segments generate mammoth data over time. This data though in unstructured, semi-structured, and multi-structured format is a highly potent information repository. This data can be mined for information and pattern extraction by using Datamatics TruBI. This mined data can be used strategically to improve cross-selling and up-selling of products.
Artificial Intelligence / Machine Learning algorithms that are strategically embedded in the workflows allow businesses to decipher true customer sentiment, their purchasing trajectory, appetite for novelty, etc. The algorithms invariably allow businesses to improve their customer interactions, introduce new lines of products for different demographics, decipher pattern of product acceptance, and estimate risk exposure to undertake timely corrective actions. Datamatics TruAI is a highly customizable solution that can be customized to suit business requirements.
Digital marketplace companies are mostly aggregators. They provide a ubiquitous platform to small retailers, entrepreneurs, and businesses to leverage their goods across wider geographies for a long-term, sustainable presence. The Paperless Office or e-Office concept allows the aggregators to drive their SLAs, margins, and other legalities with their partners in a seamless and thorough manner even with a limited brick and mortar setup. The Paperless Office allows businesses to expand their sales and operations even beyond geographical and international boundaries.
Augmented Reality / Virtual Reality (AR / VR) solutions allow B2B and B2C businesses to engage their customers, prospects, and suspects even before the sale is concluded. These solutions offer a near-reality experience of the products without having to deliver a sample product, such that the prospective customer is able to make a quick decision for purchase. The immersive experience especially suits the digital marketplace and e-retailer segments, whose customers prefer to buy online only after making a 360 degree comparison between the products of different sellers.
Retailers partner with different brands and providers on an ongoing basis. They need to highlight the newly introduced products to their customers. The beacon system is the most innovative approach to improve awareness about the products. As soon as a customer steps in the zone of a related purchase, say curtains for the living room, then the customer receives instant text messages about all the newly introduced related products, say living room fixtures, within a split second. The Beacon system not only improves product awareness but also entices the customers to make instant purchase decisions such that the sales are improved.
Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.